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Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

Mahmud Akhter Shareef, Yogesh Dwivedi Orcid Logo, Vinod Kumar, Uma Kumar

International Journal of Information Management, Volume: 37, Issue: 4, Pages: 257 - 268

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1016/j.ijinfomgt.2017.02.003

Published in: International Journal of Information Management
ISSN: 0268-4012
Published: Elsevier BV 2017
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URI: https://cronfa.swan.ac.uk/Record/cronfa32099
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first_indexed 2017-03-15T20:01:45Z
last_indexed 2023-01-11T14:05:34Z
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spelling 2022-10-26T12:56:50.2314175 v2 32099 2017-02-24 Content design of advertisement for consumer exposure: Mobile marketing through short messaging service d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2017-02-24 BBU Journal Article International Journal of Information Management 37 4 257 268 Elsevier BV 0268-4012 SMS; Consumer; Exposure; Promotional marketing; Advertisement; Mobile marketing 1 8 2017 2017-08-01 10.1016/j.ijinfomgt.2017.02.003 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2022-10-26T12:56:50.2314175 2017-02-24T21:31:24.0899395 Faculty of Humanities and Social Sciences School of Management - Business Management Mahmud Akhter Shareef 1 Yogesh Dwivedi 0000-0002-5547-9990 2 Vinod Kumar 3 Uma Kumar 4 0032099-24022017224254.pdf MobileMarketingthroughSMS.pdf 2017-02-24T22:42:54.4770000 Output 380313 application/pdf Accepted Manuscript true 2018-09-19T00:00:00.0000000 true eng
title Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
spellingShingle Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
Yogesh Dwivedi
title_short Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
title_full Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
title_fullStr Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
title_full_unstemmed Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
title_sort Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Mahmud Akhter Shareef
Yogesh Dwivedi
Vinod Kumar
Uma Kumar
format Journal article
container_title International Journal of Information Management
container_volume 37
container_issue 4
container_start_page 257
publishDate 2017
institution Swansea University
issn 0268-4012
doi_str_mv 10.1016/j.ijinfomgt.2017.02.003
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2017-08-01T03:39:17Z
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score 11.036815

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