No Cover Image

Journal article 1863 views 960 downloads

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

Mahmud Akhter Shareef, Yogesh Dwivedi, Vinod Kumar, Uma Kumar

International Journal of Information Management, Volume: 37, Issue: 4, Pages: 257 - 268

Swansea University Author: Yogesh Dwivedi

Check full text

DOI (Published version): 10.1016/j.ijinfomgt.2017.02.003

Published in: International Journal of Information Management
ISSN: 0268-4012
Published: Elsevier BV 2017
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa32099
first_indexed 2017-03-15T20:01:45Z
last_indexed 2023-01-11T14:05:34Z
id cronfa32099
recordtype SURis
fullrecord <?xml version="1.0"?><rfc1807><datestamp>2022-10-26T12:56:50.2314175</datestamp><bib-version>v2</bib-version><id>32099</id><entry>2017-02-24</entry><title>Content design of advertisement for consumer exposure: Mobile marketing through short messaging service</title><swanseaauthors><author><sid>d154596e71b99ad1285563c8fdd373d7</sid><firstname>Yogesh</firstname><surname>Dwivedi</surname><name>Yogesh Dwivedi</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2017-02-24</date><abstract/><type>Journal Article</type><journal>International Journal of Information Management</journal><volume>37</volume><journalNumber>4</journalNumber><paginationStart>257</paginationStart><paginationEnd>268</paginationEnd><publisher>Elsevier BV</publisher><placeOfPublication/><isbnPrint/><isbnElectronic/><issnPrint>0268-4012</issnPrint><issnElectronic/><keywords>SMS; Consumer; Exposure; Promotional marketing; Advertisement; Mobile marketing</keywords><publishedDay>1</publishedDay><publishedMonth>8</publishedMonth><publishedYear>2017</publishedYear><publishedDate>2017-08-01</publishedDate><doi>10.1016/j.ijinfomgt.2017.02.003</doi><url/><notes/><college>COLLEGE NANME</college><CollegeCode>COLLEGE CODE</CollegeCode><institution>Swansea University</institution><apcterm/><funders/><projectreference/><lastEdited>2022-10-26T12:56:50.2314175</lastEdited><Created>2017-02-24T21:31:24.0899395</Created><path><level id="1">Faculty of Humanities and Social Sciences</level><level id="2">School of Management - Business Management</level></path><authors><author><firstname>Mahmud Akhter</firstname><surname>Shareef</surname><order>1</order></author><author><firstname>Yogesh</firstname><surname>Dwivedi</surname><order>2</order></author><author><firstname>Vinod</firstname><surname>Kumar</surname><order>3</order></author><author><firstname>Uma</firstname><surname>Kumar</surname><order>4</order></author></authors><documents><document><filename>0032099-24022017224254.pdf</filename><originalFilename>MobileMarketingthroughSMS.pdf</originalFilename><uploaded>2017-02-24T22:42:54.4770000</uploaded><type>Output</type><contentLength>380313</contentLength><contentType>application/pdf</contentType><version>Accepted Manuscript</version><cronfaStatus>true</cronfaStatus><embargoDate>2018-09-19T00:00:00.0000000</embargoDate><copyrightCorrect>true</copyrightCorrect><language>eng</language></document></documents><OutputDurs/></rfc1807>
spelling 2022-10-26T12:56:50.2314175 v2 32099 2017-02-24 Content design of advertisement for consumer exposure: Mobile marketing through short messaging service d154596e71b99ad1285563c8fdd373d7 Yogesh Dwivedi Yogesh Dwivedi true false 2017-02-24 Journal Article International Journal of Information Management 37 4 257 268 Elsevier BV 0268-4012 SMS; Consumer; Exposure; Promotional marketing; Advertisement; Mobile marketing 1 8 2017 2017-08-01 10.1016/j.ijinfomgt.2017.02.003 COLLEGE NANME COLLEGE CODE Swansea University 2022-10-26T12:56:50.2314175 2017-02-24T21:31:24.0899395 Faculty of Humanities and Social Sciences School of Management - Business Management Mahmud Akhter Shareef 1 Yogesh Dwivedi 2 Vinod Kumar 3 Uma Kumar 4 0032099-24022017224254.pdf MobileMarketingthroughSMS.pdf 2017-02-24T22:42:54.4770000 Output 380313 application/pdf Accepted Manuscript true 2018-09-19T00:00:00.0000000 true eng
title Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
spellingShingle Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
Yogesh Dwivedi
title_short Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
title_full Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
title_fullStr Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
title_full_unstemmed Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
title_sort Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Mahmud Akhter Shareef
Yogesh Dwivedi
Vinod Kumar
Uma Kumar
format Journal article
container_title International Journal of Information Management
container_volume 37
container_issue 4
container_start_page 257
publishDate 2017
institution Swansea University
issn 0268-4012
doi_str_mv 10.1016/j.ijinfomgt.2017.02.003
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2017-08-01T07:52:45Z
_version_ 1851016363807604736
score 11.089677

Similar Items