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Mobile Marketing Channel: Online Consumer Behavior
Mahmud Akhter Shareef,
Yogesh Dwivedi 
,
Vinod Kumar
,
Vinod Kumar
Swansea University Author:
Yogesh Dwivedi
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1007/978-3-319-31287-3
Abstract
Mobile Marketing Channel: Online Consumer Behavior
| ISBN: | 978-3-319-31285-9 978-3-319-31287-3 |
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| Published: |
Cham, Switzerland
Springer
2016
|
| Online Access: |
http://www.springer.com/gp/book/9783319312859?wt_mc=ThirdParty.SpringerLink.3.EPR653.About_eBook |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa27635 |
| Tags: |
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| Keywords: |
Application software, Business, Business information systems, Business economics and management, Information retrieval, Marketing, Electronic Marketing, Management information systems, Mobile Marketing, Multichannel Behavior, Online Consumer Behavior, Online Marketing Channel, SMS (Short Messaging Service), Service Delivery Channel, Teleshopping. |
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| College: |
Faculty of Humanities and Social Sciences |