Journal article 1863 views 958 downloads
Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
Mahmud Akhter Shareef,
Yogesh Dwivedi,
Vinod Kumar,
Uma Kumar
International Journal of Information Management, Volume: 37, Issue: 4, Pages: 257 - 268
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1016/j.ijinfomgt.2017.02.003
Abstract
Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
| Published in: | International Journal of Information Management |
|---|---|
| ISSN: | 0268-4012 |
| Published: |
Elsevier BV
2017
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa32099 |
| Keywords: |
SMS; Consumer; Exposure; Promotional marketing; Advertisement; Mobile marketing |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
4 |
| Start Page: |
257 |
| End Page: |
268 |