Dwivedi, Y., Shareef, M. A., Kumar, V., & Kumar, U. (2017). Content design of advertisement for consumer exposure: Mobile marketing through short messaging service. International Journal of Information Management, 37(4), pp. 257-268. doi:10.1016/j.ijinfomgt.2017.02.003

Dwivedi, Yogesh, Mahmud Akhter Shareef, Vinod Kumar, and Uma Kumar. "Content Design of Advertisement for Consumer Exposure: Mobile Marketing Through Short Messaging Service." International Journal of Information Management 37, no. 4 (2017): 257-268.

Dwivedi, Yogesh, Mahmud Akhter Shareef, Vinod Kumar, and Uma Kumar. "Content Design of Advertisement for Consumer Exposure: Mobile Marketing Through Short Messaging Service." International Journal of Information Management 37.4 (2017): 257-268.