Journal article 1992 views 2817 downloads
Social media marketing: Comparative effect of advertisement sources
Mahmud Akhter Shareef,
Bhasker Mukerji,
Yogesh Dwivedi 
,
Nripendra Rana ,
Rubina Islam
,
Nripendra Rana ,
Rubina Islam
Journal of Retailing and Consumer Services
Swansea University Authors:
Yogesh Dwivedi , Nripendra Rana
-
PDF | Accepted Manuscript
Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND).
Download (639.26KB)
DOI (Published version): 10.1016/j.jretconser.2017.11.001
Abstract
Social media marketing: Comparative effect of advertisement sources
| Published in: | Journal of Retailing and Consumer Services |
|---|---|
| ISSN: | 09696989 |
| Published: |
2017
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa36570 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| College: |
Faculty of Humanities and Social Sciences |
|---|