Journal article 2421 views 4619 downloads
Social media marketing and advertising / Yogesh Dwivedi; Kawaljeet Kaur Kapoor; Hsin Chen
The Marketing Review, Volume: 15, Issue: 3, Pages: 289 - 309
Swansea University Author: Yogesh, Dwivedi
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DOI (Published version): 10.1362/146934715X14441363377999
Abstract
Social media marketing and advertising
| Published in: | The Marketing Review |
|---|---|
| Published: |
2015
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa25067 |
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| College: |
School of Management |
|---|---|
| Issue: |
3 |
| Start Page: |
289 |
| End Page: |
309 |