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Social media marketing and advertising

Yogesh Dwivedi, Kawaljeet Kaur Kapoor, Hsin Chen

The Marketing Review, Volume: 15, Issue: 3, Pages: 289 - 309

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1362/146934715x14441363377999

Published in: The Marketing Review
ISSN: 1469-347X
Published: Westburn Publishers 2015
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URI: https://cronfa.swan.ac.uk/Record/cronfa25067
first_indexed 2015-12-16T01:58:35Z
last_indexed 2023-01-11T13:56:37Z
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title Social media marketing and advertising
spellingShingle Social media marketing and advertising
Yogesh Dwivedi
title_short Social media marketing and advertising
title_full Social media marketing and advertising
title_fullStr Social media marketing and advertising
title_full_unstemmed Social media marketing and advertising
title_sort Social media marketing and advertising
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Yogesh Dwivedi
Kawaljeet Kaur Kapoor
Hsin Chen
format Journal article
container_title The Marketing Review
container_volume 15
container_issue 3
container_start_page 289
publishDate 2015
institution Swansea University
issn 1469-347X
doi_str_mv 10.1362/146934715x14441363377999
publisher Westburn Publishers
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2015-10-31T00:56:43Z
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