Journal article 116 views 94 downloads
Social media marketing system: conceptualization, scale development and validation
Concepción Varela-Neira 
,
Yogesh Dwivedi ,
Zaira Camoiras-Rodriguez
,
Yogesh Dwivedi ,
Zaira Camoiras-Rodriguez
Internet Research
Swansea University Author:
Yogesh Dwivedi
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DOI (Published version): 10.1108/intr-06-2021-0393
Abstract
Social media marketing system: conceptualization, scale development and validation
| Published in: | Internet Research |
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| ISSN: | 1066-2243 |
| Published: |
Emerald
2022
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa60177 |
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| College: |
Faculty of Humanities and Social Sciences |
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| Funders: |
This work is supported in part by Ministerio de Economía y Competitividad of Spain with the grant MINECO-17-ECO2016-76783-R. |