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Social media marketing system: conceptualization, scale development and validation

Concepción Varela-Neira Orcid Logo, Yogesh Dwivedi Orcid Logo, Zaira Camoiras-Rodriguez Orcid Logo

Internet Research

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: Internet Research
ISSN: 1066-2243
Published: Emerald 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa60177
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first_indexed 2022-06-11T21:54:24Z
last_indexed 2023-01-11T14:41:58Z
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title Social media marketing system: conceptualization, scale development and validation
spellingShingle Social media marketing system: conceptualization, scale development and validation
Yogesh Dwivedi
title_short Social media marketing system: conceptualization, scale development and validation
title_full Social media marketing system: conceptualization, scale development and validation
title_fullStr Social media marketing system: conceptualization, scale development and validation
title_full_unstemmed Social media marketing system: conceptualization, scale development and validation
title_sort Social media marketing system: conceptualization, scale development and validation
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Concepción Varela-Neira
Yogesh Dwivedi
Zaira Camoiras-Rodriguez
format Journal article
container_title Internet Research
container_volume 0
publishDate 2022
institution Swansea University
issn 1066-2243
doi_str_mv 10.1108/intr-06-2021-0393
publisher Emerald
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2022-07-05T04:13:17Z
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