Journal article 697 views
Transformation of the traditional salesforce: Imperatives for intelligence, interface and integration
Nigel Piercy,
Nikala Lane
Journal of Marketing Management, Volume: 19, Pages: 563 - 582
Swansea University Authors: Nigel Piercy, Nikala Lane
Abstract
Transformation of the traditional salesforce: Imperatives for intelligence, interface and integration
| Published in: | Journal of Marketing Management |
|---|---|
| Published: |
2003
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15927 |
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| College: |
Faculty of Humanities and Social Sciences |
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| Start Page: |
563 |
| End Page: |
582 |