Journal article 390 views
Integrating marketing intelligence sources: Reconsidering the role of the salesforce
Kenneth Le Meunier Fitzhugh,
Nigel Piercy
International Journal of Market Research, Volume: 48, Pages: 699 - 716
Swansea University Author: Nigel Piercy
Abstract
Integrating marketing intelligence sources: Reconsidering the role of the salesforce
| Published in: | International Journal of Market Research |
|---|---|
| Published: |
2006
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa16074 |
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| College: |
Faculty of Humanities and Social Sciences |
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| Start Page: |
699 |
| End Page: |
716 |