Journal article 148 views
Investigation of customer churn insights and intelligence from social media: a netnographic research
Online Information Review, Volume: 45, Issue: 1, Pages: 174 - 206
Swansea University Author: Jishnu Bhattacharyya
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DOI (Published version): 10.1108/oir-02-2020-0048
Abstract
Investigation of customer churn insights and intelligence from social media: a netnographic research
Published in: | Online Information Review |
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ISSN: | 1468-4527 |
Published: |
Emerald
2021
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URI: | https://cronfa.swan.ac.uk/Record/cronfa67302 |
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title |
Investigation of customer churn insights and intelligence from social media: a netnographic research |
spellingShingle |
Investigation of customer churn insights and intelligence from social media: a netnographic research Jishnu Bhattacharyya |
title_short |
Investigation of customer churn insights and intelligence from social media: a netnographic research |
title_full |
Investigation of customer churn insights and intelligence from social media: a netnographic research |
title_fullStr |
Investigation of customer churn insights and intelligence from social media: a netnographic research |
title_full_unstemmed |
Investigation of customer churn insights and intelligence from social media: a netnographic research |
title_sort |
Investigation of customer churn insights and intelligence from social media: a netnographic research |
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Jishnu Bhattacharyya |
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Jishnu Bhattacharyya Manoj Kumar Dash |
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