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Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda

Nir Kshetri, Yogesh Dwivedi, Thomas H. Davenport, Niki Panteli

International Journal of Information Management

Swansea University Author: Yogesh Dwivedi

Published in: International Journal of Information Management
Published:
URI: https://cronfa.swan.ac.uk/Record/cronfa64660
first_indexed 2023-10-05T13:11:33Z
last_indexed 2024-11-25T14:14:28Z
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spelling 2024-09-24T11:34:03.0081468 v2 64660 2023-10-05 Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda d154596e71b99ad1285563c8fdd373d7 Yogesh Dwivedi Yogesh Dwivedi true false 2023-10-05 GuestArticle International Journal of Information Management 0 0 0 0001-01-01 COLLEGE NANME COLLEGE CODE Swansea University 2024-09-24T11:34:03.0081468 2023-10-05T14:08:31.7410611 School of Management Business Nir Kshetri 1 Yogesh Dwivedi 2 Thomas H. Davenport 3 Niki Panteli 4
title Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
spellingShingle Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
Yogesh Dwivedi
title_short Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
title_full Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
title_fullStr Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
title_full_unstemmed Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
title_sort Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Nir Kshetri
Yogesh Dwivedi
Thomas H. Davenport
Niki Panteli
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hierarchy_parent_title School of Management
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published_date 0001-01-01T08:19:30Z
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