Journal article 1089 views 4691 downloads
Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda
,
Neeraj Pandey,
Wendy Currie,
Adrian Micu
International Journal of Contemporary Hospitality Management, Volume: 36, Issue: 1, Pages: 1 - 12
Swansea University Author:
Yogesh Dwivedi
-
PDF | Accepted Manuscript
Distributed under the terms of a Creative Commons Attribution Non Commercial 4.0 Licence (CC BY-NC 4.0).
Download (322.94KB)
DOI (Published version): 10.1108/ijchm-05-2023-0686
Abstract
Purpose: The hospitality and tourism sector has witnessed phenomenal growth in customer numbers during the postpandemic times. This growth has been accompanied by the use of technologies in customer interface and backend activities, including the adoption of self-serving technologies. This study aim...
| Published in: | International Journal of Contemporary Hospitality Management |
|---|---|
| ISSN: | 0959-6119 0959-6119 |
| Published: |
Emerald
2024
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa63514 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Abstract: |
Purpose: The hospitality and tourism sector has witnessed phenomenal growth in customer numbers during the postpandemic times. This growth has been accompanied by the use of technologies in customer interface and backend activities, including the adoption of self-serving technologies. This study aims to analyze the existing practices and challenges and establish a research agenda for the implementation of generative artificial intelligence (AI) (such as ChatGPT) and similar tools in the hospitality and tourism industry. Design/methodology/approach: This study analyzes the existing literature and practices. This study draws upon these practices to outline a novel research agenda for scholars and practitioners working in this domain. Findings: The integration of generative AI technologies, such as ChatGPT, will have a transformational impact on the hospitality and tourism industry. This study highlights the potential challenges of implementing such technologies from the perspectives of companies, customers and regulators. Research limitations/implications: This study serves as a reference material for those who are planning to use generative AI tools like ChatGPT in their hospitality and tourism businesses. This study also highlights potential pitfalls that ChatGPT-enabled systems may encounter during service delivery processes. Originality/value: This study is a pioneering work that assesses the applications of ChatGPT in the hospitality and tourism industry. This study highlights the potential and challenges in implementing ChatGPT within the hospitality and tourism industry. |
|---|---|
| Keywords: |
Artificial intelligence, Bard, ChatGPT, Generative AI, Hospitality, Tourism |
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
1 |
| Start Page: |
1 |
| End Page: |
12 |