Journal article 928 views 285 downloads
ChatGPT and service: opportunities, challenges, and research directions
Marianna Sigala,
Keng-Boon Ooi,
Garry Wei-Han Tan,
Eugene Cheng-Xi Aw 
,
Tat-Huei Cham,
Yogesh K. Dwivedi,
Werner H. Kunz,
Kate Letheren ,
Anubhav Mishra ,
Rebekah Russell-Bennett ,
Jochen Wirtz ,
Yogesh Dwivedi
,
Tat-Huei Cham,
Yogesh K. Dwivedi,
Werner H. Kunz,
Kate Letheren ,
Anubhav Mishra ,
Rebekah Russell-Bennett ,
Jochen Wirtz ,
Yogesh Dwivedi
Journal of Service Theory and Practice, Volume: 34, Issue: 5, Pages: 726 - 737
Swansea University Author: Yogesh Dwivedi
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PDF | Accepted Manuscript
Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention).
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DOI (Published version): 10.1108/jstp-11-2023-0292
Abstract
ChatGPT and service: opportunities, challenges, and research directions
| Published in: | Journal of Service Theory and Practice |
|---|---|
| ISSN: | 2055-6225 2055-6233 |
| Published: |
Emerald
2024
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa66092 |
| Keywords: |
ChatGPT, Artificial intelligence, Generative AI, Service marketing, Customer experience, Internet and digital services, Ethics, Security |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
5 |
| Start Page: |
726 |
| End Page: |
737 |