GuestArticle 4323 views
Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda
Nir Kshetri 
,
Yogesh Dwivedi,
Thomas H. Davenport,
Niki Panteli
,
Yogesh Dwivedi,
Thomas H. Davenport,
Niki Panteli
International Journal of Information Management, Volume: 75, Start page: 102716
Swansea University Author: Yogesh Dwivedi
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1016/j.ijinfomgt.2023.102716
Abstract
Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda
| Published in: | International Journal of Information Management |
|---|---|
| ISSN: | 0268-4012 1873-4707 |
| Published: |
Elsevier BV
2024
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa64660 |
| Item Description: |
Editorial |
|---|---|
| Keywords: |
ChatGPT; Customer engagement; Customer experience; Generative AI; Personalization |
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
102716 |