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Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
Nir Kshetri,
Yogesh Dwivedi 
,
Thomas H. Davenport,
Niki Panteli
,
Thomas H. Davenport,
Niki Panteli
International Journal of Information Management
Swansea University Author:
Yogesh Dwivedi
Abstract
Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
| Published in: | International Journal of Information Management |
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| Published: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa64660 |
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School of Management |
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