Dwivedi, Y., Kshetri, N., Davenport, T. H., & , N. P. Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda. International Journal of Information Management.
Chicago Style CitationDwivedi, Yogesh, Nir Kshetri, Thomas H. Davenport, and Niki Panteli. "Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda." International Journal of Information Management .
MLA CitationDwivedi, Yogesh, Nir Kshetri, Thomas H. Davenport, and Niki Panteli. "Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda." International Journal of Information Management .
Warning: These citations may not always be 100% accurate.