GuestArticle 705 views
Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
Nir Kshetri,
Yogesh Dwivedi,
Thomas H. Davenport,
Niki Panteli
International Journal of Information Management
Swansea University Author: Yogesh Dwivedi
Abstract
Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
| Published in: | International Journal of Information Management |
|---|---|
| Published: |
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa64660 |
| College: |
School of Management |
|---|