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Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective

Arghya Ray, Pradip Kumar Bala, Yogesh Dwivedi

Journal of Strategic Marketing, Volume: 29, Issue: 5, Pages: 430 - 452

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1080/0965254x.2020.1749875

Published in: Journal of Strategic Marketing
ISSN: 0965-254X 1466-4488
Published: Informa UK Limited 2020
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URI: https://cronfa.swan.ac.uk/Record/cronfa53868
first_indexed 2020-03-27T04:45:14Z
last_indexed 2025-03-14T03:39:42Z
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title Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective
spellingShingle Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective
Yogesh Dwivedi
title_short Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective
title_full Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective
title_fullStr Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective
title_full_unstemmed Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective
title_sort Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Arghya Ray
Pradip Kumar Bala
Yogesh Dwivedi
format Journal article
container_title Journal of Strategic Marketing
container_volume 29
container_issue 5
container_start_page 430
publishDate 2020
institution Swansea University
issn 0965-254X
1466-4488
doi_str_mv 10.1080/0965254x.2020.1749875
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2020-04-07T10:46:32Z
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score 11.055006

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