Journal article 1124 views 501 downloads
Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective
Arghya Ray,
Pradip Kumar Bala,
Yogesh Dwivedi
Journal of Strategic Marketing, Volume: 29, Issue: 5, Pages: 430 - 452
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1080/0965254x.2020.1749875
Abstract
Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective
| Published in: | Journal of Strategic Marketing |
|---|---|
| ISSN: | 0965-254X 1466-4488 |
| Published: |
Informa UK Limited
2020
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa53868 |
| Keywords: |
e-Learning services, consumption value theory (CVT), latent dirichlet allocation (LDA), natural language processing (NLP)-based approach, topic-modeling, user generated data |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
5 |
| Start Page: |
430 |
| End Page: |
452 |