Dwivedi, Y., Ray, A., & Bala, P. K. (2020). Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective. Journal of Strategic Marketing, 29(5), pp. 430-452. doi:10.1080/0965254x.2020.1749875
Chicago Style CitationDwivedi, Yogesh, Arghya Ray, and Pradip Kumar Bala. "Exploring Values Affecting E-Learning Adoption From the User-generated-content: A Consumption-value-theory Perspective." Journal of Strategic Marketing 29, no. 5 (2020): 430-452.
MLA CitationDwivedi, Yogesh, Arghya Ray, and Pradip Kumar Bala. "Exploring Values Affecting E-Learning Adoption From the User-generated-content: A Consumption-value-theory Perspective." Journal of Strategic Marketing 29.5 (2020): 430-452.
Warning: These citations may not always be 100% accurate.