Conference Paper/Proceeding/Abstract 721 views 33 downloads
Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis
Ellie Ismagilova 
,
Elvira Ismagilova,
Yogesh Dwivedi ,
Nripendra Rana,
Ramakrishnan Raman
,
Elvira Ismagilova,
Yogesh Dwivedi ,
Nripendra Rana,
Ramakrishnan Raman
Lecture Notes in Computer Science, Volume: 13454, Pages: 315 - 326
Swansea University Authors:
Ellie Ismagilova , Yogesh Dwivedi
-
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DOI (Published version): 10.1007/978-3-031-15342-6_25
Abstract
Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis
| Published in: | Lecture Notes in Computer Science |
|---|---|
| ISBN: | 9783031153419 9783031153426 |
| ISSN: | 0302-9743 1611-3349 |
| Published: |
Cham
Springer International Publishing
2022
|
| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa60428 |
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| Keywords: |
Electronic word of mouth (eWOM); Information adoption; Usefulness; Credibility; Meta-analysis |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
315 |
| End Page: |
326 |