Journal article 920 views 117 downloads
Perceived helpfulness of eWOM: Emotions, fairness and rationality
Ellie Ismagilova 
,
Elvira Ismagilova,
Yogesh Dwivedi,
Emma Slade
,
Elvira Ismagilova,
Yogesh Dwivedi,
Emma Slade
Journal of Retailing and Consumer Services, Volume: 53, Start page: 101748
Swansea University Authors:
Ellie Ismagilova , Yogesh Dwivedi
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DOI (Published version): 10.1016/j.jretconser.2019.02.002
Abstract
Perceived helpfulness of eWOM: Emotions, fairness and rationality
| Published in: | Journal of Retailing and Consumer Services |
|---|---|
| ISSN: | 0969-6989 |
| Published: |
Elsevier BV
2020
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa48883 |
| Keywords: |
Online review; Helpfulness; Negative emotions |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
101748 |