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The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis
Ellie Ismagilova 
,
Elvira Ismagilova,
Yogesh Dwivedi,
Nripendra Rana
,
Elvira Ismagilova,
Yogesh Dwivedi,
Nripendra Rana
Responsible AI and Analytics for an Ethical and Inclusive Digitized Society, 20th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2021, Galway, Ireland, September 1–3, 2021, Proceedings, Pages: 495 - 505
Swansea University Authors:
Ellie Ismagilova , Yogesh Dwivedi
-
PDF | Accepted Manuscript
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DOI (Published version): 10.1007/978-3-030-85447-8_41
Abstract
The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis
| Published in: | Responsible AI and Analytics for an Ethical and Inclusive Digitized Society, 20th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2021, Galway, Ireland, September 1–3, 2021, Proceedings |
|---|---|
| ISBN: | 978-3-030-85446-1 978-3-030-85447-8 |
| ISSN: | 0302-9743 1611-3349 |
| Published: |
Cham
Springer International Publishing
2021
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa58681 |
| Keywords: |
eWOM; ELM; Weight analysis; eWOM persuasiveness; Literature review |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
495 |
| End Page: |
505 |