Journal article 595 views
Suboptimal segmentation: Assessing the use of demographics in financial services advertising
Niall Piercy,
Colin Campbell,
Daniel Heinrich
Journal of Financial Services Marketing, Volume: 16, Issue: 3-4
Swansea University Author: Niall Piercy
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1057/fsm.2011.21
Abstract
Suboptimal segmentation: Assessing the use of demographics in financial services advertising
| Published in: | Journal of Financial Services Marketing |
|---|---|
| ISSN: | 1363-0539 1479-1846 |
| Published: |
2012
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa14720 |
| first_indexed |
2013-07-23T12:12:48Z |
|---|---|
| last_indexed |
2018-02-09T04:46:17Z |
| id |
cronfa14720 |
| recordtype |
SURis |
| fullrecord |
<?xml version="1.0"?><rfc1807><datestamp>2013-04-24T13:07:19.9801575</datestamp><bib-version>v2</bib-version><id>14720</id><entry>2013-04-24</entry><title>Suboptimal segmentation: Assessing the use of demographics in financial services advertising</title><swanseaauthors><author><sid>3e89576c562bb25d8dfb59c29514c2d2</sid><ORCID/><firstname>Niall</firstname><surname>Piercy</surname><name>Niall Piercy</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2013-04-24</date><abstract></abstract><type>Journal Article</type><journal>Journal of Financial Services Marketing</journal><volume>16</volume><journalNumber>3-4</journalNumber><paginationStart/><paginationEnd>182</paginationEnd><publisher/><placeOfPublication/><issnPrint>1363-0539</issnPrint><issnElectronic>1479-1846</issnElectronic><keywords/><publishedDay>31</publishedDay><publishedMonth>12</publishedMonth><publishedYear>2012</publishedYear><publishedDate>2012-12-31</publishedDate><doi>10.1057/fsm.2011.21</doi><url/><notes/><college>COLLEGE NANME</college><CollegeCode>COLLEGE CODE</CollegeCode><institution>Swansea University</institution><apcterm/><lastEdited>2013-04-24T13:07:19.9801575</lastEdited><Created>2013-04-24T13:02:15.5778439</Created><path><level id="1">Faculty of Humanities and Social Sciences</level><level id="2">School of Management - Business Management</level></path><authors><author><firstname>Niall</firstname><surname>Piercy</surname><orcid/><order>1</order></author><author><firstname>Colin</firstname><surname>Campbell</surname><order>2</order></author><author><firstname>Daniel</firstname><surname>Heinrich</surname><order>3</order></author></authors><documents/><OutputDurs/></rfc1807> |
| spelling |
2013-04-24T13:07:19.9801575 v2 14720 2013-04-24 Suboptimal segmentation: Assessing the use of demographics in financial services advertising 3e89576c562bb25d8dfb59c29514c2d2 Niall Piercy Niall Piercy true false 2013-04-24 Journal Article Journal of Financial Services Marketing 16 3-4 182 1363-0539 1479-1846 31 12 2012 2012-12-31 10.1057/fsm.2011.21 COLLEGE NANME COLLEGE CODE Swansea University 2013-04-24T13:07:19.9801575 2013-04-24T13:02:15.5778439 Faculty of Humanities and Social Sciences School of Management - Business Management Niall Piercy 1 Colin Campbell 2 Daniel Heinrich 3 |
| title |
Suboptimal segmentation: Assessing the use of demographics in financial services advertising |
| spellingShingle |
Suboptimal segmentation: Assessing the use of demographics in financial services advertising Niall Piercy |
| title_short |
Suboptimal segmentation: Assessing the use of demographics in financial services advertising |
| title_full |
Suboptimal segmentation: Assessing the use of demographics in financial services advertising |
| title_fullStr |
Suboptimal segmentation: Assessing the use of demographics in financial services advertising |
| title_full_unstemmed |
Suboptimal segmentation: Assessing the use of demographics in financial services advertising |
| title_sort |
Suboptimal segmentation: Assessing the use of demographics in financial services advertising |
| author_id_str_mv |
3e89576c562bb25d8dfb59c29514c2d2 |
| author_id_fullname_str_mv |
3e89576c562bb25d8dfb59c29514c2d2_***_Niall Piercy |
| author |
Niall Piercy |
| author2 |
Niall Piercy Colin Campbell Daniel Heinrich |
| format |
Journal article |
| container_title |
Journal of Financial Services Marketing |
| container_volume |
16 |
| container_issue |
3-4 |
| publishDate |
2012 |
| institution |
Swansea University |
| issn |
1363-0539 1479-1846 |
| doi_str_mv |
10.1057/fsm.2011.21 |
| college_str |
Faculty of Humanities and Social Sciences |
| hierarchytype |
|
| hierarchy_top_id |
facultyofhumanitiesandsocialsciences |
| hierarchy_top_title |
Faculty of Humanities and Social Sciences |
| hierarchy_parent_id |
facultyofhumanitiesandsocialsciences |
| hierarchy_parent_title |
Faculty of Humanities and Social Sciences |
| department_str |
School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
| document_store_str |
0 |
| active_str |
0 |
| published_date |
2012-12-31T03:27:53Z |
| _version_ |
1821374491926724608 |
| score |
11.04748 |