Journal article 594 views
Suboptimal segmentation: Assessing the use of demographics in financial services advertising
Niall Piercy,
Colin Campbell,
Daniel Heinrich
Journal of Financial Services Marketing, Volume: 16, Issue: 3-4
Swansea University Author: Niall Piercy
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DOI (Published version): 10.1057/fsm.2011.21
Abstract
Suboptimal segmentation: Assessing the use of demographics in financial services advertising
| Published in: | Journal of Financial Services Marketing |
|---|---|
| ISSN: | 1363-0539 1479-1846 |
| Published: |
2012
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa14720 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
3-4 |
| End Page: |
182 |