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Journal article 1152 views

Strategic marketing and operations relationships: the case of the lean enterprise

Niall Piercy, Nick Rich

Journal of Strategic Marketing, Volume: 12, Issue: 3

Swansea University Author: Niall Piercy

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DOI (Published version): 10.1080/0965254042000262896

Published in: Journal of Strategic Marketing
ISSN: 0965-254X 1466-4488
Published: 2004
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa14715
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spelling 2013-04-24T12:56:13.4262425 v2 14715 2013-04-24 Strategic marketing and operations relationships: the case of the lean enterprise 3e89576c562bb25d8dfb59c29514c2d2 Niall Piercy Niall Piercy true false 2013-04-24 Journal Article Journal of Strategic Marketing 12 3 161 0965-254X 1466-4488 31 12 2004 2004-12-31 10.1080/0965254042000262896 COLLEGE NANME COLLEGE CODE Swansea University 2013-04-24T12:56:13.4262425 2013-04-24T12:56:30.1641899 Faculty of Humanities and Social Sciences School of Management - Business Management Niall Piercy 1 Nick Rich 2
title Strategic marketing and operations relationships: the case of the lean enterprise
spellingShingle Strategic marketing and operations relationships: the case of the lean enterprise
Niall Piercy
title_short Strategic marketing and operations relationships: the case of the lean enterprise
title_full Strategic marketing and operations relationships: the case of the lean enterprise
title_fullStr Strategic marketing and operations relationships: the case of the lean enterprise
title_full_unstemmed Strategic marketing and operations relationships: the case of the lean enterprise
title_sort Strategic marketing and operations relationships: the case of the lean enterprise
author_id_str_mv 3e89576c562bb25d8dfb59c29514c2d2
author_id_fullname_str_mv 3e89576c562bb25d8dfb59c29514c2d2_***_Niall Piercy
author Niall Piercy
author2 Niall Piercy
Nick Rich
format Journal article
container_title Journal of Strategic Marketing
container_volume 12
container_issue 3
publishDate 2004
institution Swansea University
issn 0965-254X
1466-4488
doi_str_mv 10.1080/0965254042000262896
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2004-12-31T03:26:51Z
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