Journal article 620 views
Strategic marketing and operations relationships: the case of the lean enterprise
Niall Piercy,
Nick Rich
Journal of Strategic Marketing, Volume: 12, Issue: 3
Swansea University Author: Niall Piercy
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DOI (Published version): 10.1080/0965254042000262896
Abstract
Strategic marketing and operations relationships: the case of the lean enterprise
| Published in: | Journal of Strategic Marketing |
|---|---|
| ISSN: | 0965-254X 1466-4488 |
| Published: |
2004
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa14715 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
3 |
| End Page: |
161 |