APA Citation

Piercy, N., & Rich, N. (2004). Strategic marketing and operations relationships: The case of the lean enterprise. Journal of Strategic Marketing, 12(3), pp. -161. doi:10.1080/0965254042000262896

Chicago Style Citation

Piercy, Niall, and Nick Rich. "Strategic Marketing and Operations Relationships: The Case of the Lean Enterprise." Journal of Strategic Marketing 12, no. 3 (2004): -161.

MLA Citation

Piercy, Niall, and Nick Rich. "Strategic Marketing and Operations Relationships: The Case of the Lean Enterprise." Journal of Strategic Marketing 12.3 (2004): -161.

Warning: These citations may not always be 100% accurate.