Journal article 912 views
Framing the problematic relationship between the marketing and operations functions
Niall Piercy
Journal of Strategic Marketing, Volume: 15, Issue: 2
Swansea University Author: Niall Piercy
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DOI (Published version): 10.1080/09652540701319037
Abstract
Framing the problematic relationship between the marketing and operations functions
| Published in: | Journal of Strategic Marketing |
|---|---|
| ISSN: | 0965-254X |
| Published: |
2007
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa14712 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
2 |
| End Page: |
207 |