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Framing the problematic relationship between the marketing and operations functions

Niall Piercy

Journal of Strategic Marketing, Volume: 15, Issue: 2

Swansea University Author: Niall Piercy

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DOI (Published version): 10.1080/09652540701319037

Published in: Journal of Strategic Marketing
ISSN: 0965-254X
Published: 2007
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URI: https://cronfa.swan.ac.uk/Record/cronfa14712
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spelling 2013-04-24T12:55:42.5803315 v2 14712 2013-04-24 Framing the problematic relationship between the marketing and operations functions 3e89576c562bb25d8dfb59c29514c2d2 Niall Piercy Niall Piercy true false 2013-04-24 Journal Article Journal of Strategic Marketing 15 2 207 0965-254X 31 12 2007 2007-12-31 10.1080/09652540701319037 COLLEGE NANME COLLEGE CODE Swansea University 2013-04-24T12:55:42.5803315 2013-04-24T12:55:42.5803315 Faculty of Humanities and Social Sciences School of Management - Business Management Niall Piercy 1
title Framing the problematic relationship between the marketing and operations functions
spellingShingle Framing the problematic relationship between the marketing and operations functions
Niall Piercy
title_short Framing the problematic relationship between the marketing and operations functions
title_full Framing the problematic relationship between the marketing and operations functions
title_fullStr Framing the problematic relationship between the marketing and operations functions
title_full_unstemmed Framing the problematic relationship between the marketing and operations functions
title_sort Framing the problematic relationship between the marketing and operations functions
author_id_str_mv 3e89576c562bb25d8dfb59c29514c2d2
author_id_fullname_str_mv 3e89576c562bb25d8dfb59c29514c2d2_***_Niall Piercy
author Niall Piercy
author2 Niall Piercy
format Journal article
container_title Journal of Strategic Marketing
container_volume 15
container_issue 2
publishDate 2007
institution Swansea University
issn 0965-254X
doi_str_mv 10.1080/09652540701319037
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2007-12-31T03:26:51Z
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