Journal article 616 views
Framing the problematic relationship between the marketing and operations functions
Niall Piercy
Journal of Strategic Marketing, Volume: 15, Issue: 2
Swansea University Author: Niall Piercy
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DOI (Published version): 10.1080/09652540701319037
Abstract
Framing the problematic relationship between the marketing and operations functions
Published in: | Journal of Strategic Marketing |
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ISSN: | 0965-254X |
Published: |
2007
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URI: | https://cronfa.swan.ac.uk/Record/cronfa14712 |
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2018-02-09T04:46:16Z |
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2013-04-24T12:55:42.5803315 v2 14712 2013-04-24 Framing the problematic relationship between the marketing and operations functions 3e89576c562bb25d8dfb59c29514c2d2 Niall Piercy Niall Piercy true false 2013-04-24 Journal Article Journal of Strategic Marketing 15 2 207 0965-254X 31 12 2007 2007-12-31 10.1080/09652540701319037 COLLEGE NANME COLLEGE CODE Swansea University 2013-04-24T12:55:42.5803315 2013-04-24T12:55:42.5803315 Faculty of Humanities and Social Sciences School of Management - Business Management Niall Piercy 1 |
title |
Framing the problematic relationship between the marketing and operations functions |
spellingShingle |
Framing the problematic relationship between the marketing and operations functions Niall Piercy |
title_short |
Framing the problematic relationship between the marketing and operations functions |
title_full |
Framing the problematic relationship between the marketing and operations functions |
title_fullStr |
Framing the problematic relationship between the marketing and operations functions |
title_full_unstemmed |
Framing the problematic relationship between the marketing and operations functions |
title_sort |
Framing the problematic relationship between the marketing and operations functions |
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3e89576c562bb25d8dfb59c29514c2d2 |
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Niall Piercy |
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Niall Piercy |
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Journal article |
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Journal of Strategic Marketing |
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15 |
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2007 |
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Swansea University |
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0965-254X |
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10.1080/09652540701319037 |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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published_date |
2007-12-31T03:16:50Z |
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11.037166 |