Journal article 1210 views
The implications of lean operations for sales strategy: from sales-force to marketing-force
Niall Piercy,
Nick Rich,
Nicholas Rich 
Journal of Strategic Marketing, Volume: 17, Issue: 3-4
Swansea University Authors:
Niall Piercy, Nicholas Rich
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1080/09652540903064738
Abstract
The implications of lean operations for sales strategy: from sales-force to marketing-force
| Published in: | Journal of Strategic Marketing |
|---|---|
| ISSN: | 0965-254X 1466-4488 |
| Published: |
2009
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa14714 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
3-4 |
| End Page: |
255 |