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Journal article

Management framework guiding strategic thinking in rapidly changing markets / David W Cravens, Artur Baldauf

Swansea University Author: Nigel Piercy
Published in Journal of Marketing Management (2009)

In collection: Faculty of Humanities and Social Sciences

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Journal article

Drivers of sales and marketing collaboration in business-to-business selling organisations / Kenneth Le Meunier-Fitzhugh

Swansea University Author: Nigel Piercy
Published in Journal of Marketing Management (2009)

In collection: Faculty of Humanities and Social Sciences

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Journal article

Transformation of the traditional salesforce: Imperatives for intelligence, interface and integration / Nigel Piercy, Nikala Lane

Swansea University Authors: Nigel Piercy, Nikala Lane
Published in Journal of Marketing Management (2003)

In collection: Faculty of Humanities and Social Sciences

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Journal article

The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective / Sharon Ponsonby

Swansea University Author: Adrian Palmer
Published in Journal of Marketing Management (2002)

In collection: Faculty of Humanities and Social Sciences

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Journal article

Co-operation and Collusion: Making the Distinction in Marketing Relationships / Adrian Palmer

Swansea University Author: Adrian Palmer
Published in Journal of Marketing Management (2001)

In collection: Faculty of Humanities and Social Sciences

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Journal article

Determining Customer Satisfaction From Mobile Phones: A Neural Network Approach / Fiona Davies, Luiz Moutinho, Ahmad Jamal

Swansea University Author: Mark Goode
Published in Journal of Marketing Management (2005)

In collection: Faculty of Humanities and Social Sciences

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Journal article

Examining the information value of virtual communities: Factual versus opinion-based message content / Chris Archer-Brown, Adam Joinson

Swansea University Author: Niall Piercy
Published in Journal of Marketing Management (2012)

In collection: Faculty of Humanities and Social Sciences

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Journal article

Positive management of marketing-operations relationships: the case of an internet retail SME / Niall Piercy

Swansea University Author: Niall Piercy
Published in Journal of Marketing Management (2009)

In collection: Faculty of Humanities and Social Sciences

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Journal article

The effects of pre-enrolment emotions and peer group interaction on students’ satisfaction / Adrian Palmer, Nicole Koenig-Lewis

Swansea University Authors: Adrian Palmer, Nicole Koenig-Lewis
Published in Journal of Marketing Management (2011)

In collection: Faculty of Humanities and Social Sciences

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Journal article

Experiential values over time – a comparison of measures of satisfaction and emotion / Nicole Koenig-Lewis, Adrian Palmer

Swansea University Authors: Nicole Koenig-Lewis, Adrian Palmer
Published in Journal of Marketing Management (2008)

In collection: Faculty of Humanities and Social Sciences

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Journal article

Primary and secondary effects of emotions on behavioural intention of theatre clients / Adrian Palmer, Nicole Koenig-Lewis

Swansea University Authors: Adrian Palmer, Nicole Koenig-Lewis
Published in Journal of Marketing Management (2010)

In collection: Faculty of Humanities and Social Sciences

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Journal article

Individual and contextual influences on the affective commitment of retail salespeople / Konstantinos Georgakas

Swansea University Authors: Antonios Simintiras, Alan Watkins, Kemefasu Ifie
Published in Journal of Marketing Management (2012)

In collection: Faculty of Humanities and Social Sciences

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Journal article

A study of trust over time within a social network mediated environment / Qunying HUO

Swansea University Author: Adrian Palmer
Published in Journal of Marketing Management

In collection: Faculty of Humanities and Social Sciences

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Journal article

Young British Partisans’ and Non-Voters’ Processing of Attack Election Advertising and the Implications for Marketing Politics / Janine Dermody, Stuart Hamner-Lloyd

Swansea University Authors: Nicole Koenig-Lewis, Anita Zhao
Published in Journal of Marketing Management (2014)

In collection: Faculty of Humanities and Social Sciences

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Journal article

Corporate conflict management on social media brand fan pages / D.P. Dineva, J.C. Breitsohl, B. Garrod

Swansea University Author: Brian Garrod
Published in Journal of Marketing Management (2017)

In collection: Faculty of Humanities and Social Sciences

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Journal article

Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity / Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis

Swansea University Author: Anita Zhao
Published in Journal of Marketing Management (2015)

In collection: Faculty of Humanities and Social Sciences

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Journal article

Online service quality: Content and process of analysis / Niall Piercy

Swansea University Author: Niall Piercy
Published in Journal of Marketing Management (2014)

In collection: Faculty of Humanities and Social Sciences

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Journal article

Class talk: habitus and class in parental narratives of school choice / Ai-Ling Lai

Swansea University Author: Beverly Hill
Published in Journal of Marketing Management (2016)

In collection: Faculty of Humanities and Social Sciences

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18 Journal article see all ...

Author

6 Adrian Palmer 4 Nicole Koenig-Lewis 3 Niall Piercy 3 Nigel Piercy 2 Anita Zhao 1 Kemefasu Ifie more ... 1 Brian Garrod 1 Alan Watkins 1 Beverly Hill 1 Nikala Lane 1 Mark Goode 1 Antonios Simintiras see all ... less ...

Faculty

18 Faculty of Humanities and Social Sciences see all ...

School

16 School of Management - Business Management 2 School of Management - Accounting and Finance see all ...

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