Journal article 1589 views
Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity
Journal of Marketing Management, Volume: 31, Issue: 13-14, Pages: 1472 - 1502
Swansea University Author:
Anita Zhao
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DOI (Published version): 10.1080/0267257X.2015.1061039
Abstract
Paper accepted for publication (forthcoming). This paper takes a more holistic lens to investigate the roles of materialism, environmental concern, social consumption motivation, pro-environmental self-identity in affecting sustainable consumption behaviours among British and Chinese consumers. An o...
| Published in: | Journal of Marketing Management |
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| Published: |
2015
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| Online Access: |
http://www.tandfonline.com/doi/abs/10.1080/0267257X.2015.1061039?journalCode=rjmm20#.Vd-IhX3m7fC |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa21595 |
| Abstract: |
Paper accepted for publication (forthcoming). This paper takes a more holistic lens to investigate the roles of materialism, environmental concern, social consumption motivation, pro-environmental self-identity in affecting sustainable consumption behaviours among British and Chinese consumers. An online panel survey was adopted. Pro-environmental self-identity is examined as a mediator between the above mentioned antecedents and sustainable consumption behaviours. Signifiant differences are identified between the two countries. We offer several possible explanation to the findings and discuss marketing strategies. |
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| Keywords: |
East-West cultures, environmental concern, materialism and social consumption motivation, pro-environmental self-identity, sustainable consumption, sustainability marketing |
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
13-14 |
| Start Page: |
1472 |
| End Page: |
1502 |