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Journal article 1360 views

Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity

Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis, Anita Zhao Orcid Logo

Journal of Marketing Management, Volume: 31, Issue: 13-14, Pages: 1472 - 1502

Swansea University Author: Anita Zhao Orcid Logo

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DOI (Published version): 10.1080/0267257X.2015.1061039

Abstract

Paper accepted for publication (forthcoming). This paper takes a more holistic lens to investigate the roles of materialism, environmental concern, social consumption motivation, pro-environmental self-identity in affecting sustainable consumption behaviours among British and Chinese consumers. An o...

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Published in: Journal of Marketing Management
Published: 2015
Online Access: http://www.tandfonline.com/doi/abs/10.1080/0267257X.2015.1061039?journalCode=rjmm20#.Vd-IhX3m7fC
URI: https://cronfa.swan.ac.uk/Record/cronfa21595
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first_indexed 2015-05-21T02:03:08Z
last_indexed 2021-01-19T03:35:43Z
id cronfa21595
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spelling 2021-01-18T17:06:38.2885011 v2 21595 2015-05-20 Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity ea60dfdee64a02b6d5536c75f2575a00 0000-0003-2957-8300 Anita Zhao Anita Zhao true false 2015-05-20 BBU Paper accepted for publication (forthcoming). This paper takes a more holistic lens to investigate the roles of materialism, environmental concern, social consumption motivation, pro-environmental self-identity in affecting sustainable consumption behaviours among British and Chinese consumers. An online panel survey was adopted. Pro-environmental self-identity is examined as a mediator between the above mentioned antecedents and sustainable consumption behaviours. Signifiant differences are identified between the two countries. We offer several possible explanation to the findings and discuss marketing strategies. Journal Article Journal of Marketing Management 31 13-14 1472 1502 East-West cultures, environmental concern, materialism and social consumption motivation, pro-environmental self-identity, sustainable consumption, sustainability marketing 28 7 2015 2015-07-28 10.1080/0267257X.2015.1061039 http://www.tandfonline.com/doi/abs/10.1080/0267257X.2015.1061039?journalCode=rjmm20#.Vd-IhX3m7fC COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2021-01-18T17:06:38.2885011 2015-05-20T10:23:39.2195892 Faculty of Humanities and Social Sciences School of Management - Business Management Janine Dermody 1 Stuart Hanmer-Lloyd 2 Nicole Koenig-Lewis 3 Anita Zhao 0000-0003-2957-8300 4
title Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity
spellingShingle Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity
Anita Zhao
title_short Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity
title_full Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity
title_fullStr Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity
title_full_unstemmed Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity
title_sort Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity
author_id_str_mv ea60dfdee64a02b6d5536c75f2575a00
author_id_fullname_str_mv ea60dfdee64a02b6d5536c75f2575a00_***_Anita Zhao
author Anita Zhao
author2 Janine Dermody
Stuart Hanmer-Lloyd
Nicole Koenig-Lewis
Anita Zhao
format Journal article
container_title Journal of Marketing Management
container_volume 31
container_issue 13-14
container_start_page 1472
publishDate 2015
institution Swansea University
doi_str_mv 10.1080/0267257X.2015.1061039
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://www.tandfonline.com/doi/abs/10.1080/0267257X.2015.1061039?journalCode=rjmm20#.Vd-IhX3m7fC
document_store_str 0
active_str 0
description Paper accepted for publication (forthcoming). This paper takes a more holistic lens to investigate the roles of materialism, environmental concern, social consumption motivation, pro-environmental self-identity in affecting sustainable consumption behaviours among British and Chinese consumers. An online panel survey was adopted. Pro-environmental self-identity is examined as a mediator between the above mentioned antecedents and sustainable consumption behaviours. Signifiant differences are identified between the two countries. We offer several possible explanation to the findings and discuss marketing strategies.
published_date 2015-07-28T03:25:38Z
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score 10.999161

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