Journal article 868 views
Drivers of sales and marketing collaboration in business-to-business selling organisations
Kenneth Le Meunier-Fitzhugh,
Nigel Piercy
Journal of Marketing Management, Volume: 25, Issue: 5-6, Pages: 611 - 633
Swansea University Author: Nigel Piercy
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1362/026725709X461885
Abstract
Drivers of sales and marketing collaboration in business-to-business selling organisations
| Published in: | Journal of Marketing Management |
|---|---|
| ISSN: | 0267-257X 1472-1376 |
| Published: |
2009
|
| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15860 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
5-6 |
| Start Page: |
611 |
| End Page: |
633 |