Journal article 490 views
Does collaboration between sales and marketing affect business performance?
Kenneth Le Meunier Fitzhugh,
Nigel Piercy
Journal of Personal Selling and Sales Management, Volume: 27
Swansea University Author: Nigel Piercy
Abstract
Does collaboration between sales and marketing affect business performance?
| Published in: | Journal of Personal Selling and Sales Management |
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| Published: |
2007
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15996 |
| College: |
Faculty of Humanities and Social Sciences |
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