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Drivers of sales and marketing collaboration in business-to-business selling organisations

Kenneth Le Meunier-Fitzhugh, Nigel Piercy

Journal of Marketing Management, Volume: 25, Issue: 5-6, Pages: 611 - 633

Swansea University Author: Nigel Piercy

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DOI (Published version): 10.1362/026725709X461885

Published in: Journal of Marketing Management
ISSN: 0267-257X 1472-1376
Published: 2009
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URI: https://cronfa.swan.ac.uk/Record/cronfa15860
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first_indexed 2013-09-26T11:45:19Z
last_indexed 2018-02-09T04:48:03Z
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spelling 2013-09-25T21:07:35.5734407 v2 15860 2013-09-10 Drivers of sales and marketing collaboration in business-to-business selling organisations df21aa7b844f3fd66857825544318e97 Nigel Piercy Nigel Piercy true false 2013-09-10 BBU Journal Article Journal of Marketing Management 25 5-6 611 633 0267-257X 1472-1376 31 12 2009 2009-12-31 10.1362/026725709X461885 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2013-09-25T21:07:35.5734407 2013-09-10T10:29:41.7123591 Faculty of Humanities and Social Sciences School of Management - Business Management Kenneth Le Meunier-Fitzhugh 1 Nigel Piercy 2
title Drivers of sales and marketing collaboration in business-to-business selling organisations
spellingShingle Drivers of sales and marketing collaboration in business-to-business selling organisations
Nigel Piercy
title_short Drivers of sales and marketing collaboration in business-to-business selling organisations
title_full Drivers of sales and marketing collaboration in business-to-business selling organisations
title_fullStr Drivers of sales and marketing collaboration in business-to-business selling organisations
title_full_unstemmed Drivers of sales and marketing collaboration in business-to-business selling organisations
title_sort Drivers of sales and marketing collaboration in business-to-business selling organisations
author_id_str_mv df21aa7b844f3fd66857825544318e97
author_id_fullname_str_mv df21aa7b844f3fd66857825544318e97_***_Nigel Piercy
author Nigel Piercy
author2 Kenneth Le Meunier-Fitzhugh
Nigel Piercy
format Journal article
container_title Journal of Marketing Management
container_volume 25
container_issue 5-6
container_start_page 611
publishDate 2009
institution Swansea University
issn 0267-257X
1472-1376
doi_str_mv 10.1362/026725709X461885
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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active_str 0
published_date 2009-12-31T03:18:05Z
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score 11.017731

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