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Memorable Whale Watching Tourism Experiences: Insights From the Azores

Erose Sthapit Orcid Logo, Teresa Borges‐Tiago, Muhammet Kesgin Orcid Logo, Carlos Picanco, Brian Garrod Orcid Logo

International Journal of Tourism Research, Volume: 27, Issue: 3

Swansea University Author: Brian Garrod Orcid Logo

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DOI (Published version): 10.1002/jtr.70039

Abstract

This study examines the roles of learning, experience co-creation and experiential satisfaction as antecedents of a memorable whale-watching tourism experience as well as the relationships between experiential satisfaction, memorable whale-watching tourism experience, hedonic well-being, place attac...

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Published in: International Journal of Tourism Research
ISSN: 1099-2340 1522-1970
Published: Wiley 2025
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URI: https://cronfa.swan.ac.uk/Record/cronfa69335
first_indexed 2025-04-24T09:15:08Z
last_indexed 2025-05-17T13:43:08Z
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spelling 2025-05-16T14:24:10.5021900 v2 69335 2025-04-24 Memorable Whale Watching Tourism Experiences: Insights From the Azores 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2025-04-24 CBAE This study examines the roles of learning, experience co-creation and experiential satisfaction as antecedents of a memorable whale-watching tourism experience as well as the relationships between experiential satisfaction, memorable whale-watching tourism experience, hedonic well-being, place attachment and pro-environmental behavior. Data were collected from 247 tourists who had taken a whale-watching trip in the Azores. Partial least squares structural equation modeling was then applied to the dataset. The results indicate that the higher the levels of learning, experience co-creation and experiential satisfaction, the more memorable is the whale-watching tourism experience. Experiential satisfaction and memorable whale-watching tourism experience are, in turn, significant determinants of hedonic well-being, place attachment and pro-environmental behavior. The paper therefore calls for greater efforts by whale-watching trip providers to enhance their learning and interpretation programs and to ensure that the overall trip experience is as interactive as possible. Journal Article International Journal of Tourism Research 27 3 Wiley 1099-2340 1522-1970 hedonic wellbeing; memorable whale-watching tourism experience; nature-based tourism; whale-watching tourismexperiential satisfaction 2 5 2025 2025-05-02 10.1002/jtr.70039 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Another institution paid the OA fee The authors received no specific funding for this work. 2025-05-16T14:24:10.5021900 2025-04-24T10:10:02.6126311 Faculty of Humanities and Social Sciences School of Management - Business Management Erose Sthapit 0000-0002-1650-3900 1 Teresa Borges‐Tiago 2 Muhammet Kesgin 0000-0003-0980-6708 3 Carlos Picanco 4 Brian Garrod 0000-0002-5468-6816 5 69335__34296__24d90b8d435a46e7bb25f3ddca2fe27d.pdf 69335.VoR.pdf 2025-05-16T14:19:05.5208592 Output 305191 application/pdf Version of Record true © 2025 The Author(s). This is an open access article under the terms of the Creative Commons Attribution License. true eng http://creativecommons.org/licenses/by/4.0/
title Memorable Whale Watching Tourism Experiences: Insights From the Azores
spellingShingle Memorable Whale Watching Tourism Experiences: Insights From the Azores
Brian Garrod
title_short Memorable Whale Watching Tourism Experiences: Insights From the Azores
title_full Memorable Whale Watching Tourism Experiences: Insights From the Azores
title_fullStr Memorable Whale Watching Tourism Experiences: Insights From the Azores
title_full_unstemmed Memorable Whale Watching Tourism Experiences: Insights From the Azores
title_sort Memorable Whale Watching Tourism Experiences: Insights From the Azores
author_id_str_mv 4f81981d78ed3082b232463da24d1bb9
author_id_fullname_str_mv 4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod
author Brian Garrod
author2 Erose Sthapit
Teresa Borges‐Tiago
Muhammet Kesgin
Carlos Picanco
Brian Garrod
format Journal article
container_title International Journal of Tourism Research
container_volume 27
container_issue 3
publishDate 2025
institution Swansea University
issn 1099-2340
1522-1970
doi_str_mv 10.1002/jtr.70039
publisher Wiley
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description This study examines the roles of learning, experience co-creation and experiential satisfaction as antecedents of a memorable whale-watching tourism experience as well as the relationships between experiential satisfaction, memorable whale-watching tourism experience, hedonic well-being, place attachment and pro-environmental behavior. Data were collected from 247 tourists who had taken a whale-watching trip in the Azores. Partial least squares structural equation modeling was then applied to the dataset. The results indicate that the higher the levels of learning, experience co-creation and experiential satisfaction, the more memorable is the whale-watching tourism experience. Experiential satisfaction and memorable whale-watching tourism experience are, in turn, significant determinants of hedonic well-being, place attachment and pro-environmental behavior. The paper therefore calls for greater efforts by whale-watching trip providers to enhance their learning and interpretation programs and to ensure that the overall trip experience is as interactive as possible.
published_date 2025-05-02T14:15:32Z
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score 11.089677

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