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Memorable wellness tourism experiences: antecedents that lead to enjoyable outcomes
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Chunli Ji ,
Mingwei Li,
Brian Garrod ,
Blend Ibrahim ,
Peter Björk
International Journal of Spa and Wellness, Pages: 1 - 27
Swansea University Author:
Brian Garrod
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© 2025 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License.
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DOI (Published version): 10.1080/24721735.2025.2473124
Abstract
Wellbeing is a popular tourism motivation, and wellness tourism is a growing market segment in many places around the world. Contrary to existing studies replicating Kim et al.’s (2012) seven-dimensional memorable tourism experience scale (hedonism, refreshment, local culture, meaningfulness, knowle...
| Published in: | International Journal of Spa and Wellness |
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| ISSN: | 2472-1735 2472-1743 |
| Published: |
Informa UK Limited
2025
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa68919 |
| Abstract: |
Wellbeing is a popular tourism motivation, and wellness tourism is a growing market segment in many places around the world. Contrary to existing studies replicating Kim et al.’s (2012) seven-dimensional memorable tourism experience scale (hedonism, refreshment, local culture, meaningfulness, knowledge, involvement, and novelty) in new settings, this study uses stimulus–organism–response (S-O-R) theory as a conceptual foundation to develop and test an integrative model of memorable tourism experiences within the context of wellness tourism. Escapism, co-creation, experience intensification and satisfaction are taken as potential antecedents of memorable wellness tourism experiences, while hedonic well-being, eudaimonic well-being and place attachment are considered potential consequences. A survey was conducted to gather data from Chinese tourists over the age of 18 years who had a wellness tourism experience during the period February to July 2024. The empirical results suggest that the greater the level of escapism, co-creation, experience intensification and satisfaction, the more memorable the wellness tourism experience; while a more memorable wellness tourism experience will lead to greater hedonic well-being, eudaimonic well-being and place attachment. This study concludes by discussing the theoretical and managerial implications of the findings, while providing recommendations for future research. |
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| Keywords: |
Wellness tourism; memorable wellness tourism experience; escapism; co-creation; satisfaction; hedonic well-being |
| College: |
Faculty of Humanities and Social Sciences |
| Funders: |
We acknowledge the support of the National Natural Science Foundation of China (Grant No. 72202115) for funding the data collection for this study. |
| Start Page: |
1 |
| End Page: |
27 |