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Memorable wellness tourism experiences: antecedents that lead to enjoyable outcomes

Erose Sthapit Orcid Logo, Chunli Ji Orcid Logo, Mingwei Li, Brian Garrod Orcid Logo, Blend Ibrahim Orcid Logo, Peter Björk

International Journal of Spa and Wellness, Pages: 1 - 27

Swansea University Author: Brian Garrod Orcid Logo

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DOI (Published version): 10.1080/24721735.2025.2473124

Abstract

Wellbeing is a popular tourism motivation, and wellness tourism is a growing market segment in many places around the world. Contrary to existing studies replicating Kim et al.’s (2012) seven-dimensional memorable tourism experience scale (hedonism, refreshment, local culture, meaningfulness, knowle...

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Published in: International Journal of Spa and Wellness
ISSN: 2472-1735 2472-1743
Published: Informa UK Limited 2025
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URI: https://cronfa.swan.ac.uk/Record/cronfa68919
first_indexed 2025-02-18T14:20:50Z
last_indexed 2025-03-26T05:31:10Z
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spelling 2025-03-25T13:47:38.2479450 v2 68919 2025-02-18 Memorable wellness tourism experiences: antecedents that lead to enjoyable outcomes 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2025-02-18 CBAE Wellbeing is a popular tourism motivation, and wellness tourism is a growing market segment in many places around the world. Contrary to existing studies replicating Kim et al.’s (2012) seven-dimensional memorable tourism experience scale (hedonism, refreshment, local culture, meaningfulness, knowledge, involvement, and novelty) in new settings, this study uses stimulus–organism–response (S-O-R) theory as a conceptual foundation to develop and test an integrative model of memorable tourism experiences within the context of wellness tourism. Escapism, co-creation, experience intensification and satisfaction are taken as potential antecedents of memorable wellness tourism experiences, while hedonic well-being, eudaimonic well-being and place attachment are considered potential consequences. A survey was conducted to gather data from Chinese tourists over the age of 18 years who had a wellness tourism experience during the period February to July 2024. The empirical results suggest that the greater the level of escapism, co-creation, experience intensification and satisfaction, the more memorable the wellness tourism experience; while a more memorable wellness tourism experience will lead to greater hedonic well-being, eudaimonic well-being and place attachment. This study concludes by discussing the theoretical and managerial implications of the findings, while providing recommendations for future research. Journal Article International Journal of Spa and Wellness 0 1 27 Informa UK Limited 2472-1735 2472-1743 Wellness tourism; memorable wellness tourism experience; escapism; co-creation; satisfaction; hedonic well-being 6 3 2025 2025-03-06 10.1080/24721735.2025.2473124 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Another institution paid the OA fee We acknowledge the support of the National Natural Science Foundation of China (Grant No. 72202115) for funding the data collection for this study. 2025-03-25T13:47:38.2479450 2025-02-18T14:17:14.4297883 Faculty of Humanities and Social Sciences School of Management - Business Management Erose Sthapit 0000-0002-1650-3900 1 Chunli Ji 0000-0003-4749-8419 2 Mingwei Li 3 Brian Garrod 0000-0002-5468-6816 4 Blend Ibrahim 0000-0002-2410-765x 5 Peter Björk 6 68919__33876__ae14b00a69a347caa0e288b85c084552.pdf 68919.VoR.pdf 2025-03-25T13:45:24.0682603 Output 1238253 application/pdf Version of Record true © 2025 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License. true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title Memorable wellness tourism experiences: antecedents that lead to enjoyable outcomes
spellingShingle Memorable wellness tourism experiences: antecedents that lead to enjoyable outcomes
Brian Garrod
title_short Memorable wellness tourism experiences: antecedents that lead to enjoyable outcomes
title_full Memorable wellness tourism experiences: antecedents that lead to enjoyable outcomes
title_fullStr Memorable wellness tourism experiences: antecedents that lead to enjoyable outcomes
title_full_unstemmed Memorable wellness tourism experiences: antecedents that lead to enjoyable outcomes
title_sort Memorable wellness tourism experiences: antecedents that lead to enjoyable outcomes
author_id_str_mv 4f81981d78ed3082b232463da24d1bb9
author_id_fullname_str_mv 4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod
author Brian Garrod
author2 Erose Sthapit
Chunli Ji
Mingwei Li
Brian Garrod
Blend Ibrahim
Peter Björk
format Journal article
container_title International Journal of Spa and Wellness
container_volume 0
container_start_page 1
publishDate 2025
institution Swansea University
issn 2472-1735
2472-1743
doi_str_mv 10.1080/24721735.2025.2473124
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description Wellbeing is a popular tourism motivation, and wellness tourism is a growing market segment in many places around the world. Contrary to existing studies replicating Kim et al.’s (2012) seven-dimensional memorable tourism experience scale (hedonism, refreshment, local culture, meaningfulness, knowledge, involvement, and novelty) in new settings, this study uses stimulus–organism–response (S-O-R) theory as a conceptual foundation to develop and test an integrative model of memorable tourism experiences within the context of wellness tourism. Escapism, co-creation, experience intensification and satisfaction are taken as potential antecedents of memorable wellness tourism experiences, while hedonic well-being, eudaimonic well-being and place attachment are considered potential consequences. A survey was conducted to gather data from Chinese tourists over the age of 18 years who had a wellness tourism experience during the period February to July 2024. The empirical results suggest that the greater the level of escapism, co-creation, experience intensification and satisfaction, the more memorable the wellness tourism experience; while a more memorable wellness tourism experience will lead to greater hedonic well-being, eudaimonic well-being and place attachment. This study concludes by discussing the theoretical and managerial implications of the findings, while providing recommendations for future research.
published_date 2025-03-06T09:31:55Z
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score 11.058203

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