Journal article 380 views 95 downloads
Antecedents and outcomes of memorable wildlife tourism experiences
,
Brian Garrod ,
Dafnis N. Coudounaris,
Peter Björk,
Emrullah Erul,
Hanqun Song
Journal of Ecotourism, Pages: 1 - 24
Swansea University Author:
Brian Garrod
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© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. Distributed under the terms of a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0).
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DOI (Published version): 10.1080/14724049.2023.2272063
Abstract
Using a theoretical foundation based on memory-dominant logic, this study aims to develop and test an integrative model of memorable wildlife tourism experiences (MWTEs). The study first considers the role of escapism, experiencescapes, experience co-creation and education as antecedents of MWTE. It...
| Published in: | Journal of Ecotourism |
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| ISSN: | 1472-4049 1747-7638 |
| Published: |
Informa UK Limited
2023
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa64737 |
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| Abstract: |
Using a theoretical foundation based on memory-dominant logic, this study aims to develop and test an integrative model of memorable wildlife tourism experiences (MWTEs). The study first considers the role of escapism, experiencescapes, experience co-creation and education as antecedents of MWTE. It then examines the relationship between MWTE, satisfaction and hedonic well-being. Data were gathered from 202 tourists over 18 years old who had been on a wildlife safari between September and December 2022. An online survey questionnaire was distributed via Amazon Mechanical Turk. The empirical results suggest that when the importance of escapism, experience co-creation and educational experiences in the experience sought is higher and when the experiencescape is more appealing, the memorability of the experience will be stronger. More memorable experiences are associated with greater tourist satisfaction and hedonic well-being. Furthermore, this study discusses theoretical and managerial implications along with recommendations for future research. |
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| Keywords: |
Wildlife, wildlife tourism, memorable wildlife tourism experiences, satisfaction, hedonic wellbeing |
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
1 |
| End Page: |
24 |