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Antecedents and outcomes of memorable wildlife tourism experiences

Erose Sthapit Orcid Logo, Brian Garrod Orcid Logo, Dafnis N. Coudounaris, Peter Björk, Emrullah Erul, Hanqun Song

Journal of Ecotourism, Pages: 1 - 24

Swansea University Author: Brian Garrod Orcid Logo

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DOI (Published version): 10.1080/14724049.2023.2272063

Abstract

Using a theoretical foundation based on memory-dominant logic, this study aims to develop and test an integrative model of memorable wildlife tourism experiences (MWTEs). The study first considers the role of escapism, experiencescapes, experience co-creation and education as antecedents of MWTE. It...

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Published in: Journal of Ecotourism
ISSN: 1472-4049 1747-7638
Published: Informa UK Limited 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa64737
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first_indexed 2023-10-13T11:23:01Z
last_indexed 2023-10-13T11:23:01Z
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spelling v2 64737 2023-10-13 Antecedents and outcomes of memorable wildlife tourism experiences 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2023-10-13 CBAE Using a theoretical foundation based on memory-dominant logic, this study aims to develop and test an integrative model of memorable wildlife tourism experiences (MWTEs). The study first considers the role of escapism, experiencescapes, experience co-creation and education as antecedents of MWTE. It then examines the relationship between MWTE, satisfaction and hedonic well-being. Data were gathered from 202 tourists over 18 years old who had been on a wildlife safari between September and December 2022. An online survey questionnaire was distributed via Amazon Mechanical Turk. The empirical results suggest that when the importance of escapism, experience co-creation and educational experiences in the experience sought is higher and when the experiencescape is more appealing, the memorability of the experience will be stronger. More memorable experiences are associated with greater tourist satisfaction and hedonic well-being. Furthermore, this study discusses theoretical and managerial implications along with recommendations for future research. Journal Article Journal of Ecotourism 0 1 24 Informa UK Limited 1472-4049 1747-7638 Wildlife, wildlife tourism, memorable wildlife tourism experiences, satisfaction, hedonic wellbeing 18 10 2023 2023-10-18 10.1080/14724049.2023.2272063 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Another institution paid the OA fee 2024-09-19T16:54:12.8497345 2023-10-13T12:19:16.0808416 Faculty of Humanities and Social Sciences School of Management - Business Management Erose Sthapit 0000-0002-1650-3900 1 Brian Garrod 0000-0002-5468-6816 2 Dafnis N. Coudounaris 3 Peter Björk 4 Emrullah Erul 5 Hanqun Song 6 64737__29096__8f24c5a8a58b42b2835bb9c2f0747cec.pdf 64737.VOR.pdf 2023-11-23T16:05:32.7603360 Output 2787814 application/pdf Version of Record true © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. Distributed under the terms of a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0). true eng https://creativecommons.org/licenses/by-nc-nd/4.0/
title Antecedents and outcomes of memorable wildlife tourism experiences
spellingShingle Antecedents and outcomes of memorable wildlife tourism experiences
Brian Garrod
title_short Antecedents and outcomes of memorable wildlife tourism experiences
title_full Antecedents and outcomes of memorable wildlife tourism experiences
title_fullStr Antecedents and outcomes of memorable wildlife tourism experiences
title_full_unstemmed Antecedents and outcomes of memorable wildlife tourism experiences
title_sort Antecedents and outcomes of memorable wildlife tourism experiences
author_id_str_mv 4f81981d78ed3082b232463da24d1bb9
author_id_fullname_str_mv 4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod
author Brian Garrod
author2 Erose Sthapit
Brian Garrod
Dafnis N. Coudounaris
Peter Björk
Emrullah Erul
Hanqun Song
format Journal article
container_title Journal of Ecotourism
container_volume 0
container_start_page 1
publishDate 2023
institution Swansea University
issn 1472-4049
1747-7638
doi_str_mv 10.1080/14724049.2023.2272063
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description Using a theoretical foundation based on memory-dominant logic, this study aims to develop and test an integrative model of memorable wildlife tourism experiences (MWTEs). The study first considers the role of escapism, experiencescapes, experience co-creation and education as antecedents of MWTE. It then examines the relationship between MWTE, satisfaction and hedonic well-being. Data were gathered from 202 tourists over 18 years old who had been on a wildlife safari between September and December 2022. An online survey questionnaire was distributed via Amazon Mechanical Turk. The empirical results suggest that when the importance of escapism, experience co-creation and educational experiences in the experience sought is higher and when the experiencescape is more appealing, the memorability of the experience will be stronger. More memorable experiences are associated with greater tourist satisfaction and hedonic well-being. Furthermore, this study discusses theoretical and managerial implications along with recommendations for future research.
published_date 2023-10-18T16:54:12Z
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score 11.037581

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