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Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences
International Journal of Tourism Research, Volume: 26, Issue: 2
Swansea University Author: Brian Garrod
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DOI (Published version): 10.1002/jtr.2645
Abstract
Wine tourism has several distinctive features that militate against using Kim et al.'s model of memorable tourism experiences to understand its antecedents and consequences. Accordingly, this study adopts an alternative theoretical framework—the stimulus–organism–response theory—to develop an a...
Published in: | International Journal of Tourism Research |
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ISSN: | 1099-2340 1522-1970 |
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Wiley
2024
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URI: | https://cronfa.swan.ac.uk/Record/cronfa65904 |
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2024-04-15T18:16:40.7359565 v2 65904 2024-03-25 Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2024-03-25 CBAE Wine tourism has several distinctive features that militate against using Kim et al.'s model of memorable tourism experiences to understand its antecedents and consequences. Accordingly, this study adopts an alternative theoretical framework—the stimulus–organism–response theory—to develop an alternative model. Data were collected from visitors to a well-known vineyard in Yantai, China and structural equation modelling and multiple group analysis were used to analyse them. The results suggest that experience co-creation, sensory experience, experiential satisfaction and appealing winescape are significant and positive antecedents of a memorable wine tourism experience, while eudaimonic well-being and wine purchase intention are significant and positive outcome variables. Visit frequency was found to be a moderating variable linking the winescape to memorable wine tourism experiences. Those who travel to the region frequently form a bond with the winescape that not only contributes to their well-being but also stimulates their future intentions to purchase its wine. Journal Article International Journal of Tourism Research 26 2 Wiley 1099-2340 1522-1970 memorable tourism experiences; purchase intention; well-being; wine tourism 12 4 2024 2024-04-12 10.1002/jtr.2645 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Another institution paid the OA fee 2024-04-15T18:16:40.7359565 2024-03-25T19:35:33.1163141 Faculty of Humanities and Social Sciences School of Management - Business Management Erose Sthapit 0000-0002-1650-3900 1 Catherine Prentice 0000-0002-7700-3889 2 Chunli Ji 0000-0003-4749-8419 3 Ping Yang 4 Brian Garrod 0000-0002-5468-6816 5 Peter Björk 6 65904__30015__fcc6bbd58ad744f5b548b5733c147aef.pdf Journal of Tourism Research - 2024 - Sthapit - Experience‐driven well‐being and purchase An alternative model of memorable.pdf 2024-04-12T22:40:51.5556159 Output 1160357 application/pdf Version of Record true This is an open access article under the terms of the Creative Commons Attribution License. true eng http://creativecommons.org/licenses/by/4.0/ |
title |
Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences |
spellingShingle |
Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences Brian Garrod |
title_short |
Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences |
title_full |
Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences |
title_fullStr |
Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences |
title_full_unstemmed |
Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences |
title_sort |
Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences |
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4f81981d78ed3082b232463da24d1bb9 |
author_id_fullname_str_mv |
4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod |
author |
Brian Garrod |
author2 |
Erose Sthapit Catherine Prentice Chunli Ji Ping Yang Brian Garrod Peter Björk |
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Journal article |
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International Journal of Tourism Research |
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26 |
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2 |
publishDate |
2024 |
institution |
Swansea University |
issn |
1099-2340 1522-1970 |
doi_str_mv |
10.1002/jtr.2645 |
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Wiley |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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description |
Wine tourism has several distinctive features that militate against using Kim et al.'s model of memorable tourism experiences to understand its antecedents and consequences. Accordingly, this study adopts an alternative theoretical framework—the stimulus–organism–response theory—to develop an alternative model. Data were collected from visitors to a well-known vineyard in Yantai, China and structural equation modelling and multiple group analysis were used to analyse them. The results suggest that experience co-creation, sensory experience, experiential satisfaction and appealing winescape are significant and positive antecedents of a memorable wine tourism experience, while eudaimonic well-being and wine purchase intention are significant and positive outcome variables. Visit frequency was found to be a moderating variable linking the winescape to memorable wine tourism experiences. Those who travel to the region frequently form a bond with the winescape that not only contributes to their well-being but also stimulates their future intentions to purchase its wine. |
published_date |
2024-04-12T20:42:19Z |
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1822073751361028096 |
score |
11.048302 |