Journal article 473 views 1829 downloads
Social media marketing in the digital age: empower consumers to win big?
Sajjaad Moedeen
,
Eugene Cheng-Xi Aw
,
Mohammad Alryalat,
Garry Wei-Han Tan
,
Tat-Huei Cham
,
Keng-Boon Ooi,
Yogesh Dwivedi
Asia Pacific Journal of Marketing and Logistics, Volume: 36, Issue: 1, Pages: 66 - 84
Swansea University Author: Yogesh Dwivedi
-
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DOI (Published version): 10.1108/apjml-09-2022-0784
Abstract
Social media marketing in the digital age: empower consumers to win big?
Published in: | Asia Pacific Journal of Marketing and Logistics |
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ISSN: | 1355-5855 |
Published: |
Emerald
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Online Access: |
Check full text
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URI: | https://cronfa.swan.ac.uk/Record/cronfa63699 |
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2023-06-25T10:06:16Z |
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2024-11-15T18:02:09Z |
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2024-09-16T13:51:56.0059637 v2 63699 2023-06-25 Social media marketing in the digital age: empower consumers to win big? d154596e71b99ad1285563c8fdd373d7 Yogesh Dwivedi Yogesh Dwivedi true false 2023-06-25 Journal Article Asia Pacific Journal of Marketing and Logistics 36 1 66 84 Emerald 1355-5855 Brand equity, brand experience, consumer empowerment, self-congruity, social media marketing,electronic commerce 0 0 0 0001-01-01 10.1108/apjml-09-2022-0784 COLLEGE NANME COLLEGE CODE Swansea University 2024-09-16T13:51:56.0059637 2023-06-25T11:03:04.0922680 Faculty of Humanities and Social Sciences School of Management - Business Management Sajjaad Moedeen 0000-0002-0821-1799 1 Eugene Cheng-Xi Aw 0000-0001-6712-1171 2 Mohammad Alryalat 3 Garry Wei-Han Tan 0000-0003-2974-2270 4 Tat-Huei Cham 0000-0001-7636-5928 5 Keng-Boon Ooi 6 Yogesh Dwivedi 7 63699__27957__96c7c2ce846b4cfda8aacbe0ba3e088e.pdf APJML-Social media marketing.pdf 2023-06-25T11:06:02.3525402 Output 235033 application/pdf Accepted Manuscript true true eng |
title |
Social media marketing in the digital age: empower consumers to win big? |
spellingShingle |
Social media marketing in the digital age: empower consumers to win big? Yogesh Dwivedi |
title_short |
Social media marketing in the digital age: empower consumers to win big? |
title_full |
Social media marketing in the digital age: empower consumers to win big? |
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Social media marketing in the digital age: empower consumers to win big? |
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Social media marketing in the digital age: empower consumers to win big? |
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Social media marketing in the digital age: empower consumers to win big? |
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d154596e71b99ad1285563c8fdd373d7 |
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d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi |
author |
Yogesh Dwivedi |
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Sajjaad Moedeen Eugene Cheng-Xi Aw Mohammad Alryalat Garry Wei-Han Tan Tat-Huei Cham Keng-Boon Ooi Yogesh Dwivedi |
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Asia Pacific Journal of Marketing and Logistics |
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Emerald |
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