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Social media marketing in the digital age: empower consumers to win big?

Sajjaad Moedeen Orcid Logo, Eugene Cheng-Xi Aw Orcid Logo, Mohammad Alryalat, Garry Wei-Han Tan Orcid Logo, Tat-Huei Cham Orcid Logo, Keng-Boon Ooi, Yogesh Dwivedi

Asia Pacific Journal of Marketing and Logistics, Volume: 36, Issue: 1, Pages: 66 - 84

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1108/apjml-09-2022-0784

Published in: Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855 1758-4248
Published: Emerald 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa63699
first_indexed 2023-06-25T10:06:16Z
last_indexed 2025-06-13T07:40:35Z
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spelling 2025-06-11T14:08:58.3115161 v2 63699 2023-06-25 Social media marketing in the digital age: empower consumers to win big? d154596e71b99ad1285563c8fdd373d7 Yogesh Dwivedi Yogesh Dwivedi true false 2023-06-25 Journal Article Asia Pacific Journal of Marketing and Logistics 36 1 66 84 Emerald 1355-5855 1758-4248 Brand equity, brand experience, consumer empowerment, self-congruity, social media marketing,electronic commerce 9 1 2024 2024-01-09 10.1108/apjml-09-2022-0784 COLLEGE NANME COLLEGE CODE Swansea University Not Required 2025-06-11T14:08:58.3115161 2023-06-25T11:03:04.0922680 Faculty of Humanities and Social Sciences School of Management - Business Management Sajjaad Moedeen 0000-0002-0821-1799 1 Eugene Cheng-Xi Aw 0000-0001-6712-1171 2 Mohammad Alryalat 3 Garry Wei-Han Tan 0000-0003-2974-2270 4 Tat-Huei Cham 0000-0001-7636-5928 5 Keng-Boon Ooi 6 Yogesh Dwivedi 7 63699__27957__96c7c2ce846b4cfda8aacbe0ba3e088e.pdf APJML-Social media marketing.pdf 2023-06-25T11:06:02.3525402 Output 235033 application/pdf Accepted Manuscript true true eng
title Social media marketing in the digital age: empower consumers to win big?
spellingShingle Social media marketing in the digital age: empower consumers to win big?
Yogesh Dwivedi
title_short Social media marketing in the digital age: empower consumers to win big?
title_full Social media marketing in the digital age: empower consumers to win big?
title_fullStr Social media marketing in the digital age: empower consumers to win big?
title_full_unstemmed Social media marketing in the digital age: empower consumers to win big?
title_sort Social media marketing in the digital age: empower consumers to win big?
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Sajjaad Moedeen
Eugene Cheng-Xi Aw
Mohammad Alryalat
Garry Wei-Han Tan
Tat-Huei Cham
Keng-Boon Ooi
Yogesh Dwivedi
format Journal article
container_title Asia Pacific Journal of Marketing and Logistics
container_volume 36
container_issue 1
container_start_page 66
publishDate 2024
institution Swansea University
issn 1355-5855
1758-4248
doi_str_mv 10.1108/apjml-09-2022-0784
publisher Emerald
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2024-01-09T11:20:02Z
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