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Setting the future of digital and social media marketing research: Perspectives and research propositions / Yogesh Dwivedi, Elvira Ismagilova, Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer Rowley, Jari Salo, Gina A. Tran, Yichuan Wang
International Journal of Information Management, Start page: 102168
Swansea University Authors: Yogesh Dwivedi, Laurie Hughes
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The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/BY/4.0/
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DOI (Published version): 10.1016/j.ijinfomgt.2020.102168
Abstract
Setting the future of digital and social media marketing research: Perspectives and research propositions
| Published in: | International Journal of Information Management |
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| ISSN: | 0268-4012 |
| Published: |
Elsevier BV
2020
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa54400 |
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| Start Page: |
102168 |
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