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Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research

Banita Lal, Elvira Ismagilova, Yogesh Dwivedi Orcid Logo, Shirumisha Kwayu

Digital and Social Media Marketing, Pages: 3 - 17

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: Digital and Social Media Marketing
ISBN: 9783030243739 9783030243746
ISSN: 2522-5006 2522-5014
Published: Cham Springer International Publishing 2019
Online Access: Check full text

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Keywords: Social media marketing, Return on investment, ROI, Literature review, SMM
College: Faculty of Humanities and Social Sciences
Start Page: 3
End Page: 17