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Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research

Ellie Ismagilova Orcid Logo, Banita Lal, Elvira Ismagilova, Yogesh Dwivedi, Shirumisha Kwayu

Digital and Social Media Marketing, Pages: 3 - 17

Swansea University Authors: Ellie Ismagilova Orcid Logo, Yogesh Dwivedi

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DOI (Published version): 10.1007/978-3-030-24374-6_1

Published in: Digital and Social Media Marketing
ISBN: 9783030243739 9783030243746
ISSN: 2522-5006 2522-5014
Published: Cham Springer International Publishing 2019
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URI: https://cronfa.swan.ac.uk/Record/cronfa53931
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spelling 2021-12-08T11:48:42.8082911 v2 53931 2020-04-10 Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research 978a0722ccb70c8c3816004d8a9f1567 0000-0001-9634-194X Ellie Ismagilova Ellie Ismagilova true false d154596e71b99ad1285563c8fdd373d7 Yogesh Dwivedi Yogesh Dwivedi true false 2020-04-10 CBAE Book chapter Digital and Social Media Marketing 3 17 Springer International Publishing Cham 9783030243739 9783030243746 2522-5006 2522-5014 Social media marketing, Return on investment, ROI, Literature review, SMM 12 11 2019 2019-11-12 10.1007/978-3-030-24374-6_1 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2021-12-08T11:48:42.8082911 2020-04-10T20:07:54.3722392 Faculty of Humanities and Social Sciences School of Management - Business Management Ellie Ismagilova 0000-0001-9634-194X 1 Banita Lal 2 Elvira Ismagilova 3 Yogesh Dwivedi 4 Shirumisha Kwayu 5 53931__17042__312740a7a4d24022aec13608a3bc8252.pdf DM Book-Banita Lal et al. - Social media_returns.pdf 2020-04-10T20:08:36.3420855 Output 191240 application/pdf Accepted Manuscript true 2021-11-12T00:00:00.0000000 true eng
title Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
spellingShingle Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
Ellie Ismagilova
Yogesh Dwivedi
title_short Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
title_full Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
title_fullStr Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
title_full_unstemmed Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
title_sort Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
author_id_str_mv 978a0722ccb70c8c3816004d8a9f1567
d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv 978a0722ccb70c8c3816004d8a9f1567_***_Ellie Ismagilova
d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Ellie Ismagilova
Yogesh Dwivedi
author2 Ellie Ismagilova
Banita Lal
Elvira Ismagilova
Yogesh Dwivedi
Shirumisha Kwayu
format Book chapter
container_title Digital and Social Media Marketing
container_start_page 3
publishDate 2019
institution Swansea University
isbn 9783030243739
9783030243746
issn 2522-5006
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doi_str_mv 10.1007/978-3-030-24374-6_1
publisher Springer International Publishing
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2019-11-12T04:54:10Z
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