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Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

Yogesh Dwivedi Orcid Logo, Elvira Ismagilova, Nripendra P. Rana, Ramakrishnan Raman

Information Systems Frontiers, Volume: 25

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: Information Systems Frontiers
ISSN: 1387-3326 1572-9419
Published: Springer Science and Business Media LLC 2021
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Keywords: Business-to-business; Digital transformation; Information systems; Literature review; Marketing; Social media
College: Faculty of Humanities and Social Sciences