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Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers

Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright, Yogesh Dwivedi

Journal of Retailing and Consumer Services, Volume: 43, Pages: 258 - 268

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1016/j.jretconser.2018.04.006

Published in: Journal of Retailing and Consumer Services
ISSN: 0969-6989
Published: Elsevier BV 2018
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URI: https://cronfa.swan.ac.uk/Record/cronfa39537
first_indexed 2018-04-22T04:39:25Z
last_indexed 2023-01-11T14:15:42Z
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title Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
spellingShingle Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
Yogesh Dwivedi
title_short Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
title_full Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
title_fullStr Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
title_full_unstemmed Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
title_sort Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Mahmud Akhter Shareef
Bhasker Mukerji
Mohammad Abdallah Ali Alryalat
Angela Wright
Yogesh Dwivedi
format Journal article
container_title Journal of Retailing and Consumer Services
container_volume 43
container_start_page 258
publishDate 2018
institution Swansea University
issn 0969-6989
doi_str_mv 10.1016/j.jretconser.2018.04.006
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2018-07-01T07:25:26Z
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score 11.04748

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